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Assessment of Pro-Climate Behavioural Change Research

This deliverable report summarises the findings of an interdisciplinary assessment of state-of-the-art pro- climate behavioural change research for the Climate Campaigners project. The conclusions and recommendations will inform the design, delivery and framing of lifestyle challenges and the Climate Campaigners mobile app which will be deployed across 16 cities in 15 countries to encourage over 100,000 urban residents to adopt more sustainable behaviours and lifestyles. This deliverable report consists of three discrete yet complementary reviews, each covering a specific perspective or body of knowledge.

- Perspective one examines key concepts and theories related to pro-environmental lifestyles and behaviours across relevant social science disciplines and fields. It assesses how sustainable lifestyles and behaviour change can be framed or understood, and identifies potential levers for encouraging change. As part of this review of disciplines, an interdisciplinary review of lifestyle apps was also conducted.
- Perspective two gathers insights from relevant academic studies, interventions, and reports across the identified disciplines along with non-academic studies and reports. Complementing perspective one, this review focused on eliciting practical guidance on pro-environmental behaviour change interventions.
- Perspective three offers insights from intentional communities and grassroots approaches to sustainable lifestyles, based on a review of over 50 reports, articles and documents. This review proposes six principles for effective interventions.

Through these perspectives, this report concludes with recommendations for the projects’ challenge and mobile app design and implementation. In addition to this primary objective, this report offers seeks to offer useful insights and best practices related on pro-environmental lifestyle and behaviour change through digital interfaces more generally.

Read more by downloading the report below.

CAMPAIGNers_D3.1_Multi_lifestyle_transformation_research.pdf

This report summarises the findings of an interdisciplinary assessment of state-of-the-art pro-climate behavioural change research for the Climate Campaigners project.

Interdisciplinary Assessment of Pro-Climate Behavioural Change Research

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Report on Target Lifestyles

This report of the Climate Campaigners project aims to describe carbon-neutral lifestyle targets for citizens and identify changes in house- hold consumption patterns to low-carbon alternatives, such as transport model shifts, home energy reduction and dietary shifts that present the most significant mitigation potential. The report serves as critical input to the design and development of the Lifestyle Challenges, the ones that citizens of our goal-setting networks take on in the app.

The first part of this report briefly analyses the electricity mix of the different countries involved in the project, a key element to effectively identify behavioural changes that need to be targeted as priorities, and the alternatives to the current lifestyle that should be encouraged.

The second part reviews the main options for lifestyle changes in the transport, food, housing and other consumer sectors, assessing the impact of these changes on the carbon footprint of households. The purpose of such analyses is to identify the targeted lifestyle changes that are the most impactful, also considering the potential co-benefits.

Studies assessing the household footprint mitigation potential of specific lifestyle changes show that car and plane mobility, meat and dairy consumption, and heating are the most dominant components of EU household footprints, with, however, significant differences across regions (depending on the local electricity mix and the type of climate) and socio-economic categories. As a result, Lifestyle Challenges should primarily target lifestyle changes that promote large-scale reductions in motorised transport, shifts towards plant-based diets, and energy-efficient housing while taking into account carbon inequality in the EU and across regions and social groups.

Read more by downloading the report below.

CAMPAIGNers_D1.3_Report_Target_Lifestyles.pdf

In this report, we describe our Climate Campaigners approach to carbon-neutral lifestyle targets for citizens, as well as identify changes in sectoral consumption patterns to low-carbon alternatives.

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The carbon footprint calculation model for Climate Campaigners

Backed by science, the app is a cornerstone of the Climate Campaigners project in terms of our contributions to the public debate on climate-friendly consumption. One of the features of the app is to provide users specific information about their personal carbon footprint. One target is to ask a few key questions from users in order to provide a rough estimate of their carbon footprint. The idea is not to ask too many questions so as to keep the app interesting and easy to use for as many interested users as possible. Therefore, there will be some uncertainties, and all detailed aspects of users’ lifestyles cannot be considered. In the future, it may be possible to obtain user-specific data through the app without asking questions. Another target is to use city- and country-specific values for key parameters of the carbon footprint calculator. The focus is especially on Lighthouse Cities (LHC) and related countries within the Climate Campaigners project. 

This report presents the goal and scope definition and the inventory analysis phases for each consumption category of the app’s carbon footprint calculations - mobility, housing, food and other consumption. The impact assessment includes key equations needed for carbon footprint calculations, but the actual impact assessment phase takes place in the back end of the app. Read more by downloading the report below.


D2.1 Carbon footprint calculation model.pdf

Based on previous research, our partners have created a calculation model of consumption-based carbon footprint, fit for the Climate Campaigners app.  

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A citizen-centred and climate-supportive utilisation of the COVID-19 Recovery Fund

Future historians may well conclude that this 3rd millennium began somewhere around 2020 with the outbreak of COVID-19, described as the "last nail in the coffin of globalisation”. The pandemic not only highlighted the multidimensional risks (health, economic, etc.) of our global interdependence, but also brought the entire economic system constructed since World War II to a grinding halt. The unprecedented disruption of the world’s industrial supply chains and soaring inflation that affected everybody was particularly hard for the low-income segments of society. The outbreak of war in Ukraine that followed undermined the food supply chain and raised energy prices even higher, resulting in a situation of stagflation (low economic growth and high inflation). 

The shock we are facing today promises to be far more disruptive than previous ones, as the current energy, food and supply chain crises take hold amidst an ongoing climate crisis. These intertwined crises will not be resolved without questioning our modes of consumption and production, and hence our lifestyles. Being responsible for more than two-thirds of global greenhouse gas (GHG) emissions through their consumption habits (mobility, heating, food, etc.), households are at the heart of climate issues. Academic research has largely demonstrated that citizen involvement and public policies designed to address behavioural change should be key elements of any effective climate policies. And that is where the Climate Campaigners project comes in.

The objective of this Policy Brief is to inform policymakers at all levels (European, national, regional, local) on the issues related to lifestyle changes in the context of the fight against global warming, and to encourage them to concentrate efforts and financial resources on 5 priority sectors. These sectors are identified as areas in which public authorities’ intervention is most needed (in order to remove the obstacles to sustainable ways of life) and would have the strongest impact in terms of carbon emissions mitigation.

Read more by downloading the report below.

CAMPAIGNers_Policy-Brief_Advice for a citizen-centred Recovery Fund.pdf

The objective of this Policy Brief is to inform policy- makers at all levels on issues related to climate-friendly lifestyle changes, and to encourage them to concentrate efforts and financial resources on a number of priority sectors.

Advice for a citizen-centred and climate-supportive utilisation of the COVID-19 Recovery Fund

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Comprehensive Mapping of Individual Behaviour to Anthropogenic GHG Emissions

This report, “Comprehensive mapping of individual behaviour to anthropogenic Greenhouse Gas Emissions”, provides a re-assessment of the database of a survey created in the [ECHOES ](https://echoes-project.eu)project. This assessment is extended for the partner countries that are not included in the ECHOES database (Peru, South Africa, and Azerbaijan) through data obtained from similar national studies or reports. The ECHOES survey and similar existing data for partner countries/cities that the ECHOES survey does not cover provide valuable information concerning the lifestyles, lifestyle choices, and behaviours of citizens in the partner countries and respective Lighthouse Cities.  Analysis of the findings from the ECHOES survey and similar existing data, as well as the analysis of the relevant literature provides significant results and pointers to the relationship between the characteristics and living conditions of citizens and their carbon emitting behaviours. 

Within the context of Climate Campaigners, these results are utilized in order to derive and implement targeted and impactful policies as well as for identifying the possible co-benefits of climate-friendly lifestyle choices and behaviours. Through these results, the potential adverse effects of unintended consequences regarding such choices and behaviours for vulnerable groups can be identified and avoided.  This report provides the country level and city level analysis, a country level comparison of results, a city level comparison of results, and the comparison of country-level and city-level results. The city and country level analysis also include interim conclusions and policy suggestions for the particular countries and cities.  

Through the demands of individuals as customers, and processes that are employed in order to fulfil this demand, individuals’ behaviours and choices directly and indirectly affect carbon emissions. One significant goal of climate change mitigation policies is to influence individuals’ decisions and behaviours in a way to adopt climate-friendly lifestyles and decrease carbon emissions.  Due to its carbon intensity, the current model of global economic growth is not sustainable. Hence, countries need to design their growth strategies and policies through low-carbon action plans. However, it is not straightforward to fulfil this endeavour through the use of technological development, safeguarding sufficient funds, or constructing the necessary infrastructure. The success of climate policies is highly dependent on citizens, and a comprehensive understanding of the carbon-emitting behaviours of individuals, their awareness, and pathways to adopt climate-friendly lifestyles.  

Read more by downloading the report below.

CAMPAIGNers_D1.1_final version_ (Submission).pdf

The primary aim of this analysis is to establish the relationship between citizens’ characteristics and living conditions, and their carbon emitting behaviours.

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Scope of actions to reduce GHG intensity of daily life in Lighthouse Cities

This deliverable report provides a comprehensive analysis of GHG habits in the Lighthouse Cities through the use of two main tools: (1) State-of-the-art literature review on the perspectives, methods, and concepts relevant to climate lifestyles and behaviour change, and (2) Expert Survey that captures the lifestyle-related environmental opportunities and feasible policy actions debated in the Lighthouse Cities.  

Three overarching insights are identified as provisional conclusion:  
- Many factors, dynamics, and parameters can influence and support more environmentally friendly lifestyles and behaviours. However, these are often context and sector-specific and require an understanding of systems of provision, political economies and ecologies, and urban lifestyles, and the variated and uneven experiences of residents within cities.  

- Reviewed literature is diverse, but primarily centred on survey-based research focused on individual behaviours and techno centric approaches. Further research could focus on broadening the reviewed methods, geographic contexts, and disciplines involved.
  
- Lifestyles are not simply a matter of individual choice, but must be understood and addressed across multiple scales (e.g., individual, household, community, city, region), sectors (e.g. transport, energy, waste, food, housing, and water, amongst other), and spheres of influence (e.g. psychological, cultural, political, social, material, economic). 
 
The analysis demonstrates that results of the Climate Campaigners Expert Survey and the literature review are highly consistent. Both analyses found that significant factors affecting lifestyle choices are awareness, sustainable mobility and energy efficiency. Hence, policy formulations in these areas can be utilized as levers to induce behaviour change and adoption of climate-friendly lifestyles.  

Read more by downloading the report below.

CAMPAIG_Ners_D1_2_final_version_submission_a5e44e9bdf.pdf

A comprehensive analysis of climate-related habits in our Lighthouse Cities, providing inputs for local and regional policy formulation that can prove valuable also to other cities.

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Agenda

Register

Behaviour and lifestyle change are pivotal in driving sustainable practices and enhancing the effectiveness of municipal Sustainable Energy & Climate Action Plans (SECAPs). 

Join this session for a discussion about the key obstacles and opportunities for local policymakers to leverage the potential of behavioural insights to drive positive change in cities. 
You will hear key findings and recommendations on why behaviour change is crucial to meet long-term climate & energy targets, how it can be achieved and hear directly from researchers and local policymakers on their experience and tips.

**By participating, you can:** 1) hear about the most promising policies to address and accelerate citizens’ lifestyle transformation and 2) discuss the best way to implement these lifestyles change strategies in municipal policies.

Leveraging local policy to drive sustainable behaviour change in cities

Join this session for a discussion about the key obstacles and opportunities for local policymakers to leverage the potential of behavioural insights to drive positive change in cities. 

Event | Leveraging local policy to drive sustainable behaviour change in cities

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Read the full statement

Until now, the majority of climate change mitigation policies have primarily focused on reducing emissions on the production side, with comparatively fewer measures addressed to the demand side. According to the IPCC ‘having the right policies, infrastructure and technology in place to enable changes to our lifestyles and behaviour can result in a 40-70% reduction in greenhouse gas emissions by 2050’. Despite their key role in addressing climate change, the importance of sustainable lifestyles and behavioural change is not yet sufficiently recognised in UNFCCC priorities and processes. 

The Paris Agreement noted the importance of sustainable lifestyles and sustainable patterns of consumption and production with an emphasis on the responsibility of the ‘developed country Parties’.

 Nevertheless, the most recent Nationally Determined Contributions (NDCs) delivered on behalf of the EU and Member States, although containing a series of measures and actions to bring European countries on track to achieve net-zero emissions by mid-century, compatible with limiting global warming to a 1.5°C increase, have not adequately incorporated lifestyle-related mitigation pathways.

Backed by the carried out scientific investigations, our key recommendations resolve around the following four priority areas of lifestyle changes with the highest recognised potential for reducing climate impacts:

Cities and public authorities
Energy
Transport
Resources and planetary health.

Statement from CAMPAIGNers to the Conference of the Parties

Until now, the majority of climate change mitigation policies have primarily focused on reducing emissions on the production side, with comparatively fewer measures addressed to the demand side. According to the IPCC ‘having the right policies, infrastructure and technology in place to enable changes to our lifestyles and behaviour can result in a 40-70% reduction in greenhouse gas emissions by 2050’. Despite their key role in addressing climate change, the importance of sustainable lifestyles and behavioural change is not yet sufficiently recognised in UNFCCC priorities and processes. 

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Watch the recorded event here

COP28 represented a crucial moment in the global fight against climate change. While the Paris Agreement lays out the foundations for climate action, the role of governments, individuals, communities, and businesses in achieving our climate goals cannot be underestimated. Behavioural and lifestyle change are pivotal in driving sustainable practices and enhancing the effectiveness of national climate plans but remain largely ignored so far. This event is built upon the experience from the Horizon2020 “CAMPAIGNers” research project and seeks to advance discussion on integrating lifestyle change into UNFCCC and its implementing measures.

COP28 side event | Reimagining NDCs: Unlocking the potential of sustainable lifestyles 

- 13:00-13:05 CET (16:00-16:05 GST): **Welcome & introduction**
- 13:05-13:20 CET (16:05-16:20 GST): **Summary of findings and recommendations from the CAMPAIGNers project** | Doreen Fedrigo, Climate Action Network (CAN) Europe & Laura Cavalli, Fondazione Eni Enrico Mattei (FEEM) 
- 13:20-13:35 CET (16:20-16:35 GST): **Discussants’ reactions**
- 13:35-14:25 CET (16:35-17:25 GST): **Panel discussion, with Q&A from the audience** | moderated by Vanessa Timmer, OneEarth Living (Canada) | Speakers: Chiara Martinelli, Climate Action Network Europe (Belgium); Vitumbiko Chinoko, African Agricultural Technology Foundation (Kenya); Tenzin Wangmo, Climate Analytics (Bhutan)  
- 14:25-14:30 CET (17:25-17:30 GST): **Closing**

![IMAGE Campaigners cop28 event.png](https://storage.googleapis.com/climate-campaigners-9459d.appspot.com/IMAGE_Campaigners_cop28_event_24575128e2/IMAGE_Campaigners_cop28_event_24575128e2.png)

COP28 represented a crucial moment in the global fight against climate change. While the Paris Agreement lays out the foundations for climate action, the role of governments, individuals, communities, and businesses in achieving our climate goals cannot be underestimated. Behavioural and lifestyle change are pivotal in driving sustainable practices and enhancing the effectiveness of national climate plans but remain largely ignored so far.
This event built upon the experience from the Horizon2020 “CAMPAIGNers” research project and seeks to advance discussion on integrating lifestyle change into UNFCCC and its implementing measures.

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At this [link](https://climate-campaigners.app/dashboard-monitor) you finally found the CAMPAIGNers-monitor! 

This user-friendly portal allows easy access to comprehensive data from the Climate Campaigners app.
## But what can you do with that CAMPAIGNers Monitor?
It’s really dependent on who you are and what are your interests! Are you a student or a researcher? You can download the entire dataset and run regressions, descriptive statistics, averages and means!
 
## Are you a local administrator or a policymaker? 
You can understand how your citizens are behaving with respect to specific domains, by simply downloading the entire dataset and analysing it for your country or city!
 
Are you using the Campaigners app and you are curious to understand if others in the world found a specific challenge difficult? Do you want to know how many graduates are willing to adopt and succeed in pursuing healthier and more sustainable diets? You can explore challenges and behavioral patterns by simply using the configurator!
 
You have the flexibility to explore the data from the Campaigners app, delving into the gathered information that reveals individual behavior within cities, across different age groups, genders, and other pertinent categories, particularly in relation to specific lifestyle challenges.

You have the flexibility to access and explore the data from the Campaigners app, delving into the gathered information that reveals individual behavior within cities, across different age groups, genders, and other pertinent categories, particularly in relation to specific lifestyle challenges.

Introducing the CAMPAIGNers-Monitor

Making sustainable lifestyles is not only the easiest option for citizens to choose, but also the default or 'norm' for societies in bringing human activity back within planetary boundaries. This policy brief provides 5 areas of investment to be prioritised by public authorities at local, regional, national and EU level, to help make sustainable lifestyles the norm. Systemic change by focusing on delivering services, products and infrastructure that support sustainable lifestyles, requires strategic investment. From mobility to food and housing, these 5 recommendations will help governments get their countries and their societies get on track to living in more harmony with nature.

Read more by downloading the policy briefing below.

Investing in 1.5°C Societies

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Investing in 1.5°C Societies 

CAMPAIGNers_policy-brief_Investing in 1.5° lifestyles.pdf

Making sustainable lifestyles is not only the easiest option for citizens to choose, but also the default or 'norm' for societies in bringing human activity back within planetary boundaries. 

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CAMPAIGNers Guidebook

In order to achieve the mail goal of mitigation pathways of the Paris Agreement it is necessary to consider both the production and the demand side, addressing also citizens to foster their sustainable behaviours. Current emission policies and related Nationally Determined Contributions (NDCs) are predominantly supply-side focused and target production entities but they do not adequately consider citizens’ perspectives and measures. It is therefore essential to develop more general guidelines that contemplate behavioural and lifestyle changes of consumers and citizens to reduce emissions in different sectors, such as transport, diet, housing, and other consumption. 

The present document “CAMPAIGNers Guidebook: incorporating lifestyle-related pathways and actions into NDCs and long-term strategies” aims to understand the potential consequences deriving from the inclusion of carbon-neutral lifestyle advices in NDCs and national climate strategies and to operationally implement practical examples to include behavioural aspects of the carbon-neutral lifestyle in the sectors investigated. This guidebook intends also to support policymakers and governments to reframe and redirect their national policies and inform society, which constitutes the final stakeholder of the implemented policies.

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The guidebook is currently under consultation. We are looking forward to hearing from a range of stakeholders. To leave your feedback, please:
1. Read the section “Advice for embedding behavioural pathways in NDCs” and its paragraphs that specifically consider the sectors investigated (transport, diet, housing, and other consumptions)
2. [Share your insights and ideas through the following form](https://docs.google.com/forms/d/e/1FAIpQLSeFlgoakGOxMQTdrKNUQSDDw99U0OcsrCYyQejgj2xhhzvsCw/viewform?vc=0&c=0&w=1&flr=0). 

Thank you for sharing your expertise and support! 


CAMPAIGNers Guidebook: Incorporating lifestyle-related pathways and actions into NDCs and longterm strategies

The present document “CAMPAIGNers Guidebook: incorporating lifestyle-related pathways and actions into NDCs and long-term strategies” aims to understand the potential consequences deriving from the inclusion of carbon-neutral lifestyle advices in NDCs and national climate strategies and to operationally implement practical examples to include behavioural aspects of the carbon-neutral lifestyle in the sectors investigated. This guidebook intends also to support policymakers and governments to reframe and redirect their national policies and inform society, which constitutes the final stakeholder of the implemented policies.

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Register now!

2024 marks the biggest election year in history, including the European Parliament elections, and represents a crucial moment in the global fight against climate change. While the European Green Deal and the Paris Agreement lay out the foundations for climate action, the role of local authorities, individuals and communities in achieving our climate goals cannot be underestimated. Lifestyle changes are pivotal in driving sustainable practices but remain largely ignored so far in our systems and policies. 


Join our final conference ‘Gamifying Sustainable Lifestyles: Missing ingredient or lost endeavour?’


The Conference will:
1. present a comprehensive overview of two years' worth of data and experiences from thousands of Europeans who have adopted climate-friendly lifestyles through the 'Climate Campaigners' smartphone app.
2. showcase quantitative, model-based insights into the potential impact of behavioural changes and lifestyle transformations – beyond just technological advancements – in meeting the goals of the Paris Agreement.
3. feature dynamic discussions on the level of contributions we can expect from citizens in addressing climate change, particularly when these efforts might affect their personal comfort or welfare. 

Key information:
- **What?** ‘Gamifying Sustainable Lifestyles: Missing ingredient or lost endeavour?’ - final conference of CAMPAIGNers
- **Where?** Mundo Madou, Av. des Arts 7/8 1210, Brussels
- **When?** Wednesday, 13 March 2024, starting at 13:30 CET
- **How?** Register below!

Join us for the conference ‘Gamifying Sustainable Lifestyles: Missing ingredient or lost endeavour?’ to hear from fascinating speakers and discuss how to build on the 2024 window of opportunity to embed sustainable lifestyles into local, national and European policies! 

This event is built upon the experience from the Horizon2020 “CAMPAIGNers” research project and seeks to advance discussion on integrating lifestyle change into policies at different levels of governance. All times are in CET.

> **13:30-14:00 Registration** 

> **14:00-14:35 Welcome** | *Johannes Reichl* (Project Coordinator), *Elisa Vargas Amelin* (Project Advisor, CINEA) & *Mathilde Mousson* (Policy Officer, DG RTD)

> **14:35-15:20 Keynote Speakers interventions** | *Garrette Clark*, Sustainable Lifestyles Programme Officer, Consumption and Production Unit, UN Environment Programme

> **15:20-15:40 Presentation: The Climate CAMPAIGNers app: lifestyle self-commitment to tackle the climate crisis.** | *Johannes Reichl* (Project Coordinator) & *Oliver Eigenbrodt* (Project Manager)

> **15:40-16:00 Interview with a Climate CAMPAIGNers app user** | Tackling the climate crisis: the power of transformation from the ground

> **16:00-16:30 Break**

> **16:30-17:45 Panel Discussion: European Parliament elections & beyond - enabling sustainable lifestyles** | *Garrette Clark* (Sustainable Lifestyles Programme Officer, Consumption and Production Unit, UN Environment Programme), *Joe Inwood* (EU Elections Campaign Officer at Climate Action Network Europe) & *Jenni Rahkonen* (Environmental Coordinator at the City of Lahti in Finland)

> **17:45-18:00 Closing**

> **18:00-20:00 Networking drinks & bites**


Agenda 

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Join us for the conference ‘Gamifying Sustainable Lifestyles: Missing ingredient or lost endeavour?’ to hear from fascinating speakers and discuss how to build on the 2024 window of opportunity to embed sustainable lifestyles into local, national and European policies!

Welcome

COP28 side event | Reimagining NDCs: Unlocking the potential of sustainable lifestyles

Agenda

Thank You

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